The series is set in the Punjabi pop music industry, and follows three young filmmakers Babbar, Ved, and Dhaari (Tanuj Virwani, Sahil Khattar, Sahil Vaid) as they navigate the quirky world of entertainment to become the biggest creators of music videos.

MTV Hustle is India's first rap reality show. Judged by Raftaar, Nucleya and Raja Kumari, it premiered on 9 August 2019. Hosted by Gaelyn Mendonca, it airs on MTV India.

Participants called Roadies are selected via auditions from all over India, visit different locations and compete in challenging tasks to win a prize.